Bidding Farewell to 14 Years of Proton Exora's Legacy
19th October 2023
Photo by: Anonymous via Google
Bidding Farewell to 14 Years of Proton Exora's Legacy
19th October 2023
As of October 18, 2023, the production of the Proton Exora, Malaysia’s pioneering locally developed multi-purpose vehicle (MPV), has drawn to a close. Originally introduced in April 2009, the Exora has completed an impressive 14-year journey, culminating in a total production of 195,583 units.
The Exora underwent a series of evolutionary transformations during its tenure. The concept of a Proton MPV was initially conceived in the 1990s, a time when Proton’s vehicle lineup primarily comprised sedans and hatchbacks. After numerous deliberations, the Exora project was temporarily shelved, only to be revived in mid-2006, eventually leading to the commencement of production at Proton’s Shah Alam facility in March 2009.
The official unveiling of the Proton Exora on April 15, 2009, heralded a new chapter in Malaysia’s automotive landscape, as it proudly assumed the distinction of being the nation’s first indigenously designed MPV. Its evolution continued with the Exora Bold in 2011, marking another milestone as the first Proton to integrate a turbocharged engine, featuring the CamPro Charged Fuel Efficiency (CFE) technology.
The 2017 Proton Exora (Enhanced) took the baton forward, succeeding the Exora Bold MC2 on July 23, 2017. This iteration primarily emphasized cosmetic enhancements along with significant improvements in noise, vibration, and harshness (NVH) levels, solidifying the Exora’s reputation for refinement and comfort.
As it gracefully bids farewell, we celebrate it remarkable contributions to the automotive industry. Farewell, Exora–it is trully a well-deserved retirement.
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