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Jimmy Choo: Crafting Dreams from Penang

12 January 2024

Photo via: Getty Images

Jimmy Choo: Crafting Dreams from Penang

12 January 2024

Renowned shoe designer Jimmy Choo, born and raised in Penang, Malaysia, not only crafted footwear beloved by Princess Diana but also received the distinguished Order of the British Empire from Queen Elizabeth II in 2003.

Choo is known as a Malaysian shoemaker and fashion designer who was influenced by his father, a skilled cobbler on the island of Penang. At the tender age of 11, Choo managed to craft his first pair of shoes for his mother. Encouraged by his parents, he pursued formal education in shoe design at Cordwainers Technical College (now London College of Fashion) in the early 1980s, where he met his wife, Rebecca Choi, and blessed them with two children.

Choo established his shop Lucky Shoes, with the support of his parents. After two years of his shop opening, his craftsmanship did not take long to gain recognition, with Vogue magazine featuring his shoes in an eight-page spread.

Jimmy Choo’s clientele expanded to include celebrities, notably Princess Diana, who frequently adorned his creations. However, it was the collaboration with Tamara Yeardye Mellon, an accessories editor at Vogue, that helped the brand ascent. Despite starting as a modest operation producing 20 handmade pairs weekly by Choo himself, the partnership helped widen a larger market for Choo’s creations.

Source: BERNAMA TV [Channel] THE NATION: SAYA ANAK MALAYSIA : JIMMY CHOO [Video]. YouTube

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